In 2017, one of my students, Angel Augusto, asked to interview me as part of a design research project at MassArt to gain perspective on design and branding at various scales. A short video interview offering perspectives on the power and advantages of integrated branding and design—from small business owners to large corporations, institutions, and organizations. For years, I have taught courses at the fascinating intersection of design, branding, and change. The video can be found here.

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