The Eye Heart MassArt promotional branding campaign was used to promote MassArt’s 2008 Alumni Weekend. It prominently featured the MassArt logo—which has been recently updated by moth design, along with graphic elements paying direct homage to the American graphic design giants Paul Rand (the eye from Rand’s work for IBM) and Milton Glaser (the heart from I ❤ NY). I received my a BFA in Graphic Design from MassArt in 2000 and and MFA from MassArt’s Dynamic Media Institute in 2017. For me MassArt has been like a second family—where for many years I have remained engaged through teaching, the annual auction, the MassArt Art Museum, the alumni leadership council and many wonderful continuing education courses in fine arts and design.
To promote the event the postcard was mailed to Massachusetts College of Art and Design alumni. A tee shirt and button were also produced for the event. In 2010, Cutwater, a design agency out of San Francisco developed a very similar and wonderfully executed “eye heart LC” concept for Lens Crafters.