This ad for Volkswagen was designed for the 2005 North American International Auto Show—it was placed on the reverse side of the exhibition center map provided to the autoshow attendees. Volkswagen sponsored the printing of the map. On the reverse side of the map we showcased a full size 1:1 Volkswagen New Beetle steering wheel with red “x’s” placed on each side of the wheel. The text beneath each x reads “right thumb here” and “left thumb here.” The tagline reads, “Once both hands are on, it’s kinda hard to let go.”

Credits—

Eitan Chitayat, Copywriter
Bill Cash, Photographer

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