Mission Hill Arts Festival Identity, 2021.

Can an arts festival bring a diverse community together? In May of 2021, the Boston-based arts organizer/activist Luisa Harris approached Dan Vlahos Design with, what was at the time just the seed of an idea—the possibility of developing, promoting and organizing a newly formed arts festival in Boston’s Mission Hill neighborhood. Dan Vlahos Design was asked to create a logo/identity and comprehensive visual branding toolkit for the Festival.

Harris planned to promote the event through social media and with posters, flyers, stickers, and banners placed around the neighborhood. The final identity and branding concept that was developed represented an abstract flower with vivid colors inspired by summer gardens in New England. The typeface “Arya” designed by Vicente Lamónaca provided an urban, energetic and international voice to the many promotional and typographic pieces. Since 1985, Lamónaca has lived in Montevideo, Uruguay. He has a Degree in Graphic Design from the University ORT Uruguay where he has been teaching since 2000.

The debut season of the Arts Festival was highly successful and featured both musical and visual arts components many of which sold out. As this highly diverse and densely settled urban neighborhood began to reemerge after the COVID-19 pandemic, the arts festival added a necessary diversion and outdoor arts destination.

Dan Vlahos and—

Felicia Fishel, Junior Designer
Luisa Harris, Organizer/Promoter

Case Studies—

Arts Engagement for Healing and Transformation in Mission Hill, 2009–2023.


Group Exhibition (Juried), MassArt x SoWa 2022 Design Biennial, Nov 2022–Jan 2023, Boston, MA


Debut Mission Hill Arts Festival inspired attendees to value the work of local artists, The Boston Scope, 2021.

First Mission Hill Arts Festival Kicks Off Jazz-Inspired Summer, The Mission Hill Gazette, 2021.

Mission Hill ArtFest, The Mission Hill Gazette, 2021.

Merrimack Graphic Design Assistant Professor, Students, and Alumni Support Newly Launched Arts Festival in Boston, Merrimack College Campus News, May 2023.

FILED IN: Brand Design